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How Spaeter won a 7-figure steel sale with CarbonChain scenario analysis
The Key Benefits
Carl Spaeter Gruppe has built its reputation on sourcing expertise and strong supplier relationships across the global steel market. Now, the trader is taking its green steel offering to the next level with CarbonChain, whose platform provided the carbon footprint insights Spaeter needed to meet buyer criteria, validate its supply chain choices, and secure a seven-figure deal.
The Client
Carl Spaeter Gruppe
Carl Spaeter Gruppe is one of Europe’s premier steel traders. Sourcing expertise is core to the company’s mission as a full service provider. From problem solving and managing demand for their customers to strong relationships with mills and rolling partners around the world, Spaeter knows steel.
The Challenge
A green steel RFP with high stakes
So, when Spaeter received an RFP from an industry leading manufacturer for green steel, they knew exactly what sourcing partners to turn to. Max Benger, Head of Green Steel, had a plan and called his contacts immediately to put it in motion.
There was a problem though. The buyer wouldn’t just take Spaeter’s word at face value: they wanted third-party validated Product Carbon Footprint quotes to prove that the carbon footprint of the steel — from cradle to customer — would meet the green threshold. The multi-thousand tonne RFP was contingent on a carbon insights partner which both Spaeter and the buyer could trust to be accurate, precise, and on time.
The Process
Scenario analysis in action
As the deal was nearing close, Max turned to CarbonChain. He needed to generate carbon footprint quotes in a matter of hours, and to provide a credible promise to the buyer that Spaeter could provide full product carbon footprints after delivery. He knew that CarbonChain’s extensive steel asset database, industry expertise, and bulletproof supply chain modelling capabilities made it the best platform for this job.
Spaeter gave CarbonChain a few basic pieces of information: the steel mills and rollers to be sourced from; the customer’s address; and the route that the steel would take to get there. That was more than enough information. CarbonChain scenario analysis sprang into action, modelling the full supply chain from cradle to customer. The resulting carbon footprint quotes validated Max’s thinking that those sourcing partners were right for the job when the emissions estimate came in below the green steel threshold set by the buyer. It also enabled Spaeter to tell their buyer that the analysis was backed by CarbonChain.
The outcome? Spaeter submitted the product carbon footprint quotes with their bid, and received a major portion of the RFP — securing a seven-figure EUR million revenue win.
Carl Spaeter Gruppe knows green steel. CarbonChain knows supply chain modelling. Spaeter’s expertise — combined with CarbonChain’s scenario analysis engine — was perfect to produce carbon footprint quotes which set their bid apart. CarbonChain scenario analysis enables you to unlock carbon insights at any stage in the deal cycle — ultimately helping you win more business.
The big challenge was to put the individual pieces of the puzzle together to create an overall picture that met the green steel limit defined by the customer. We realized relatively quickly which production routes were possible. However, some of the plant operators' data was only based on average values, which meant that we were unable to meet the customer's criteria. CarbonChain gave us the opportunity to carry out a verified calculation along the entire supply chain. This not only met but exceeded the customer's requirements. The support and fast implementation of CarbonChain was outstanding and the success has also shown us how important accurate carbon tracking is.
Max Benger, Head of Green Steel, Spaeter
The Outcomes
01
Accelerated deal response with real-time scenario analysis
CarbonChain enabled Spaeter to model product carbon footprints across complex steel supply chains in just hours — allowing them to meet a time-sensitive buyer request without delays.
02
Third-party credibility that builds buyer trust
By providing verified, cradle-to-customer carbon footprint quotes backed by CarbonChain’s methodology and asset database, Spaeter gave the buyer the confidence needed to move forward — proving emissions compliance, not just claiming it.
03
Commercial win through carbon insights
CarbonChain’s emissions insights directly contributed to Spaeter winning a major portion of a multi-thousand-tonne green steel RFP — turning carbon data into a top-line growth driver.
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