From carbon accounting to carbon insights: Why we’re evolving our offering

Authored by Graham Stirling-Moffet, CarbonChain Head of Product

Since 2019, CarbonChain has established itself as the leader in automating emissions accounting and compliance for commodity supply chains.

The product we have built offers workflows for emissions disclosure across regulatory, commercial, and banking use cases. This primarily mitigates the risk of regulatory non-compliance for the world’s largest buyers and sellers of commodities while saving thousands of hours of work along the way. But today, we're evolving our approach to meet a rapidly shifting global landscape. 

While we've built our reputation on simplifying the process of calculating and disclosing emissions, recent geopolitical shifts are transforming the calculus for global businesses:

• The EU's omnibus package has narrowed regulatory scope to focus on the highest-impact companies
• US climate deregulation is widening the policy gap between regions 
• Growing global trade tensions are reshuffling supply chain priorities 

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These changes aren't slowing decarbonization — they're accelerating the real economic impact of carbon. As policy gaps widen between regions, we anticipate stronger carbon border adjustments as climate-ambitious countries protect their industries and maintain pressure on emissions. 

The era of strategic carbon intelligence is here

This means carbon is becoming less about reporting compliance and more about competitive advantage. 

CarbonChain is re-focusing at this critical intersection. We're expanding beyond automated reporting to give supply chain operators the actionable intelligence they need to:

1. Win business in carbon-conscious markets
2. Optimize procurement decisions around carbon costs
3. Future-proof operations against intensifying carbon pricing
4. Turn regulatory complexity into market opportunity

Our platform will continue to streamline compliance, but with a renewed focus on turning emissions data into strategic insight. We're putting supply chain operators in control of their carbon strategy — because in tomorrow's economy, carbon isn't just a compliance issue, it's a business imperative.

Bridging sustainability with economic impact is a key lever to our continued progress towards Net Zero. We're very excited to evolve CarbonChain's offering to focus more on commercial wins for our exceptional customers as we continue on our mission to decarbonizing the world's supply chains.

- Adam Hearne, CEO, CarbonChain

Our plan

Focus on high-impact industries 

We're doubling down on carbon-intensive sectors where emissions insights drive the greatest business value: metals, energy, and manufacturing. Our priority is to have the highest quality emissions data coverage for these industries, and to put our users in control of their data. Many carbon accounting options on the market require cumbersome onboarding processes. By focusing narrowly on these industries, we’re building experiences that work exceptionally well for our target customers. 

We think of our customers in two different buckets: Movers and Makers. Movers buy and sell the same types of goods (e.g. they buy crude steel and sell crude steel). Makers buy input materials and make something with it. 

For our Movers, they need an experience where they can upload their transaction-level data and get access to calculated carbon emissions to the highest initial degree of accuracy possible. Over time, they need to be able to engage their suppliers to improve accuracy with primary data coverage. Makers need to be able to first model their facilities, and then upload transaction-level data to calculate the emissions that flow through their facilities. 

To make this possible, we’re focused on building a seamless workflow for modelling facility-level data — and using it to streamline both Maker onboarding and supplier engagement. We’re also doubling down on integrations for transactional data ingestion so that our users have to spend as little time as possible prepping for their data to get meaningful carbon insights. 

Make reporting a no-brainer

Companies can't start to think strategically about emissions until they have a solid foundation in place for reporting. To meet this need, we will continue to invest in reporting automation so customers can get it done with as little effort as possible. This means the simplest possible workflows for meeting reporting needs like CBAM, bank disclosure, customer disclosure, etc. 

From compliance to competitive advantage 

This is where we see the biggest opportunity in the coming years. Compliance is a table-stakes requirement, and we’ll continue to deliver a world-class solution to meet it. But more importantly, our customers want to go beyond compliance — using their carbon data to gain a competitive edge and proactively manage risk.

To meet this need, we will be investing in tools that let our customers benchmark their products against accurate global and regional averages, calculate carbon pricing exposure, simulate alternatives, and have a transparent dialogue with customers about carbon emissions — all supported by real-time reports that reflect their supply chain decisions. 

Data as our moat

CarbonChain’s value has always been in the accumulation of the world’s largest commodities dataset, and our ability to operationalize that. With reporting as our foundation, and some of the largest commodity traders in the world as our customers, we will continue to leverage our unparalleled commodities emissions database to provide insights no one else can match, creating network effects as each new customer enriches our dataset.

This focused approach means our customers will get specialized carbon intelligence that delivers tangible business impact, not just compliance checkboxes.

Carbon isn't just changing our climate, it's reshaping markets. The companies that win tomorrow won't just be compliant; they'll be the ones who successfully turned carbon awareness into an edge. At CarbonChain, we're building the intelligence engine that powers these businesses. We're betting big on a future where emissions data isn't buried in sustainability reports but drives boardroom decisions and creates competitive advantages. Our vision goes beyond checking regulatory boxes — we're giving our customers the carbon insights they need to outmaneuver competitors, unlock new markets, and build resilient supply chains.